While Australian viewers of the Super Bowl come Monday morning will have to endure the same endless commercials on a loop via 7mate or ESPN, American audiences will be treated to something else. Television advertising by its very nature is often a hindrance to enjoying the actual product you are intending to watch but when it comes to the Super Bowl, this theory is thrown out the window.
According to reports from US News, companies for the 2015 event between the Patriots and Seahawks for a 30 second slot cost $4.4 million. For Monday, that figure has been bumped up to a cool $5 million – making it absolutely paramount that whatever product they are selling gets cut through via star power.
As the following list attests, major celebrities are usually the go-to strategy unless you can create a scenario that involves animals that sing or parade in costumes. We don’t know why, just know that’s how they roll.
With last seasons game bringing in 114.4 million eyeballs for Super Bowl 49 around the world, advertisers cannot churn out the regular content that bores people to tears. Actors and comedians with global recognition are thrown millions to ensure that the videos go viral between timeouts, creating something of an arms race.
Fortunately a lot of these videos have emerged online for our consumption. We might not get to enjoy them during the game down under, but we’ve compiled 10 of the best commercials that will be broadcast on network television in the US during SB50.
- Helen Mirren for Budweiser
- Christopher Walken for KIA
- Willen Dafoe for Snickers
- HEINZ Ketchup Dogs
- Ryan Reynolds for Hyundai
- Singing Sheep for Honda
- Amy Schumer and Seth Rogen for Bud Light
- Drake for T-Mobile
- Kevin Hart for Hyundai
- Key & Peele for Squarespace