Securing a massive 17-15 victory away at the Minnesota Vikings, an environment that is unforgiving at the best of times in the freezing conditions of a Minneapolis winter, the Dallas Cowboys now sit proudly on a record of 11-1.
The last taste of defeat for the Texas franchise came way back on Week 1 at home to the New York Giants, being outdone by the tightest of margins 20-19.
Since that moment, Jason Garrett’s outfit overcame opposition they would have expected to push aside (Bears, 49ers, Browns) and teams that make you work every inch (Ravens, Eagles, Steelers).
Despite a controversial owner, a maligned head coach and a dressing room that is talented but inexperienced in key positions, this is a huge turn up of the books.
But this group have not faced a red hot Oakland Raiders, a battle-hardened Seattle Seahawks or the masters of the game – the New England Patriots.
Although this 10-straight run has caught the NFL on the hop, to what degree should the fans buy into the Cowboys?
Are they genuinely the real deal?
What does this run do to the psychology of a young roster that is sweeping all before them in the NFC East and across the board?
There is an old cliche in sports: winning is a habit.
Does this really apply to the eventual Super Bowl winners though, is a hot streak necessary to take out the Vince Lombardi Trophy?
The Carolina Panthers of 2015 are in interesting case study to remain fresh in the memory, with a number of parallels to the 2016 Dallas Cowboys.
They were built off the back of a diligent yet unassuming head coach, a tough defence and a flashy quarterback who played football without any fear of the consequences.
Then they hit a brick wall in Von Miller and the Denver Broncos in the big dance, leaving those 15 straight victories to be consigned to the history bin.
It counted for nothing.
Could this be the start of something special in Texas, perhaps in the mould of the legendary and recording breaking New England Patriots side of 2003-04 that went 21 undefeated?
To gauge the relevancy of a side that dominates on a run during the regular season, we will examine the previous 10 Super Bowl champions and decipher their journey on course to the title.
Winners and their streaks:
2007 Champions Indianapolis Colts: 1st AFC South ending 12-4. Undefeated Weeks 1 to 10 before a 21-14 loss at the Dallas Cowboys
2008 Champions New York Giants: 2nd NFC East ending 10-6. Undefeated Weeks 3 to 10 before a 31-20 loss at home to the Dallas Cowboys
2009 Champions Pittsburgh Steelers: 1st AFC North ending 12-4. Undefeated Weeks 11-15 before 31-14 loss at Tennessee Titans
2010 Champions New Orleans Saints: 1st NFC South ending 13-3. Undefeated Weeks 1-14 before 24-17 loss at home to the Dallas Cowboys
2011 Champions Green Bay Packers: 2nd NFC North ending 10-6. Undefeated Weeks 7-11 before 20-17 loss at Atlanta Falcons
2012 Champions New York Giants: 1st NFC East ending 9-7. Undefeated Weeks 2-4 before 36-25 loss at home to Seattle Seahawks; Undefeated Weeks 6-9 before 27-20 loss at San Francisco 49ers
2013 Champions Baltimore Ravens: 1st AFC North ending 10-6. Undefeated Weeks 9-12 before 23-20 loss at home to Pittsburgh Steelers
2014 Champions Seattle Seahawks: 1st NFC West ending 13-3. Undefeated Weeks 6-13 before 19-17 loss at San Francisco 49ers
2015 Champions New England Patriots: 1st AFC East ending 12-4. Undefeated Weeks 5-12 before 26-21 loss at Green Bay Packers
2016 Champions Denver Broncos: 1st AFC West ending 12-4. Undefeated Weeks 1-8 before 27-24 loss at Indianapolis Colts
With the Cowboys ironically enough featuring a number of times on that list to end the streaks of eventual Super Bowl winners, only the 2009 New Orleans Saints with 13 on the bounce are ahead of this Dallas side this decade, should they go to take the glory in the 2017 decider.
8 of the 10 topped their division while 4 of the 10 dropped below a regular season record of 12-4.
So while winning is important in these scenarios, it is far from a prerequisite – what is crucial is for a team to be battle-hardened and tested leading into the playoffs.
The past 10 years has not been overly kind to Cowboys Nation and it would a nice turn of events for their supporters to transition from spoilers to frontrunners.
The next challenge for Week 14 comes against their one and only 2016 conquerers via the New York Giants, this time playing in their backyard.
Eli Manning and Ben McAdoo have guided their side to a streak of their own, taking 6 Ws in a row heading into Sunday Night Football’s blockbuster.
This could be the acid test Dallas were looking for.
The last time a young hotshot quarterback came against a Manning expecting to take the chocolates, they were embarrassed and never recovered.
The rookie combo of Dak Prescott and Ezekiel Elliott appear bulletproof and this could be an unexpected championship window folks in Dallas never saw coming.
At 11-1 the Cowboys cannot hide under the radar any longer.
The good times might keep coming, so long as they learn the lessons of history.